What’s the most surprising Korean pop hit of the year? This addictive fusion of traditional gugak (a combination of Korean folk and court music) and pop music.
The video for “Feel the Rhythm of KOREA: SEOUL” takes viewers on a visual journey through Seoul and has already garnered over 31 million views. Its combination of traditional and modern music recorded by alternative pop band LEENALCHI, choreography by Ambiguous Dance Company, and astonishingly beautiful landmarks has left the YouTube community wanting to learn more about these go-to spots. So, let’s take a closer look at some of the landmarks featured in the video.
Photo by Irene Agustin
The official residence of the President of South Korea, this group of buildings mixes traditional Korean architectural style with modern elements to create a beautiful blend of new and old. Located in Jogno-gu, Seoul, the Blue House can only be visited through an official tour.
Next up, we have the Leeum, Samsung Museum of Art located in Yongsan-gu, Seoul. The first section of the museum houses traditional Korean art and over 36 pieces designated as national treasures. The next section contains art pieces from modern and contemporary artists of both Korean and foreign descent. Check out their official site for more.
This walled compound of palaces located in Jung-gu, Seoul, was home to Korea’s royal family during the Joseon Dynasty. It contains forested gardens, a statue of King Sejong the Great, and the National Museum of art. Tourists often gather at the front gate to watch the changing of the Royal Guard.
This tunnel was featured in the 2019 Academy Award-winning Korean film by Bong Joon-ho, “Parasite.” It is located in Jongno-gu, Seoul, and was built as a way to disperse traffic congestion between two areas of the city.
An urban development landmark located in Dongdaemun, Seoul, the DDP has become a fashion hub and go-to destination for tourists. It has gained popularity for housing the biannual Spring/Summer and Fall/Winter season of Seoul Fashion Week.
“Feel the Rhythm of Korea” has piqued the interest of the tourism community by following the recent trend of combining traditional and modern Korean elements. This trend has also become increasingly popular in the K-beauty, K-pop, and fashion industry, and is being embraced by the local and international community.
Our trend insiders suspect that such fusion of traditional and modern Korean elements is only going to gather even more interest, and the next big thing is going to be beauty. Get ahead of the game and check out some of the traditional Korean ingredients that K-beauty fuses with modern skincare to make it so effective. And, if you want a closer look at great products featuring traditional ingredients, check them out below.