One of South Korea’s largest annual shopping events, the Korea Sale Festa (KSF), kicked off on Sunday, November 1st, and will be ongoing until November 15th, 2020. This year’s 2020 Korea Sale Festa offers foreigners both in Korea and outside Korea the chance to purchase K-beauty, K-fashion, and other products that are popular among the international community. A wide variety of products can be purchased both in online shopping malls and in physical stores at affordable prices. Dubbed as the “Korean Black Friday,” the Korea Sale Festa is an annual event, but its significance is greater this year as it serves as an avenue to help boost the local economy from the COVID-19 shock. It includes participation from over 1,600 Korean distribution, manufacturing, and service companies.
The festival highlights a variety of discounts and promotions on events, goods and services available through online shopping malls, duty-free shops, department stores, convenience stores, supermarkets, and traditional markets. Foreigners in Korea can receive additional special benefits such as welcome gifts, additional coupons, and discounts only when using the Korea Tour Card which is an all-in-one card that combines transportation with shopping and tourism and can be purchased online at the Korea Tour Card homepage or at major convenience stores, airports, and banks. You can also use the Smart Help Desk to get useful information and services for a convenient trip in Korea.
Participants can get the chance to enter the KSF high-five event, a campaign that encourages the purchase of goods during KSF to help boost the local community, and also the KSF Happy Lottery event where participants can get a happy lottery ticket when they shop at any local supermarket. The winner stands the chance of getting prizes worth a total of 100 million won!
There are other fun and exciting events as well, such as the “Convenience Store Event” where participants can get vouchers good for any of the 5 major convenience store chains - C-Space, CU, GS25, Mini Stop, and 7-Eleven - by answering convenience store-related quiz questions. Shoppers can also enter the “Thumbs Up Challenge” to show off their shopping expertise through the thumbs-up photo/video relay challenge.
The Thumbs Up Challenge, which started on the 16th of October and ends on the 15th of November 2020, allows participants to upload a photo or video to their social media accounts to get a chance to win vouchers, gift certificates, and more that will be given away to a massive 1,115 lucky winners.
Participants can also enter the Thumbs up video challenge by following these steps:
There is a bonus event available as well which you can enter by following the Korea Sale Festa Instagram page, liking a photo, leaving a comment under it, and tagging your friends to receive additional prizes. Don’t miss out on buying amazing products and participating in any of the events for a wholesome Korean shopping week experience.